Obviously, Nikon is one of your top picks when it comes to buying a camera. Weight, quality and features are the factors that leverage your ambition to hunt for a product that opens up your pocket to spend. In theory, everything looks good but this is the age of numbers so here are those numbered features that may interest you to buy a nikon signature camera such as the Nikon D3100 14.2MP Digital SLR Camera with 18-55mm f/3.5-5.6 AF-S DX VR Nikkor Zoom Lens: Altough you have unlimited options to go for other brands such as Sony, Olympus, Canan whatever.The camera will instantly become your favourite, for it is easy to use, compact and lightweight, an added style in your photo craze. It has 14.2mp and Dx format CMOS image sensor with outstanding zoom capabilities (3x 18-55mm). In modern days, who does not care about camera when a though creeps in to buy a camera? No problem sir, it has the power to record cinematic-quality movies in Full 1080p HD format (1920 x 1080 pixels). What else you need?Wait a second! Gone are the days when you used to do your washroom during the shutter delay time. This camera is to capture your moments in split-seconds and there is no delay in shuttering response.You do not need to hire a tutor to beat your head with his instructions. Guide Mode feature provides an on-screen guide, suggesting camera setting that will produce incredible results in your photography. With this camera, the pictures have living energy powered by its XPEED 2 image processing engine that ensures enriched performance.Sometimes, you will agree, it is really frustrating when you intend to capture a moment in a challenging lighting conditions but, look, the ISO sensitivity 100-3200, expandable to ISO 12800 equivalent will cheer you up with stunning pictures. It also has a Built-in pop-up flash that comes at rescue when there is no enough lighting. On top of that it has better ratings by users which most of the time help you in decision making when you are in the process of buying something.Here are some reviews from other sources:"For the cost of this camera, I don't think you can get anything better. The low light performance is off the charts. As a wedding photographer I regularly shoot with Nikon's high end professional equipment and I was amazed how close this camera is to a pro camera. "Michael Allebach, Philadelphia, Pa, for Amazon"I'm currently using the Nikon D90 with the standard 18 to 105 mm lens. A first time SLR user could go for the Canon E05 550D – its to put it simply, idiot proof , the NIKON D3100 or D5000. Both Nikon's are slightly pricier that the Canon but the capacity of their features to reflect your skills as they mature is substantially greater. Think of it as an investment and its in my opinion that a burgeoning photographer will 'outgrow' the Canon much quicker. Hope that helps! "Sara Hishan for gooddigitalcameras.comIf you own or know this camera, please feel free to comment your review down here.If you are interested to read detail about this camera you can jump to the official web site of nikon.